Maybelline's The Falsies Lash Lift Mascara provides an instant lash lift by using a fiber-infused formula and a double-curved brush to lift, thicken, and lengthen lashes from the root. It is designed to deliver a false lash effect with no clumps, smudges, or flakes, lasting all day. The mascara aims for a dramatic, long-lasting look without the need for false lashes.