Maybelline Lifter Gloss Plump is a plumping lip gloss that delivers an instant and long-lasting plumped effect with a high-shine finish. It contains chili pepper, which creates a heated sensation and a +30% plumping effect, along with Maxi-Lip™, hyaluronic acid, and coconut oil to hydrate, smooth lip lines, and enhance the lip contour. The formula is non-sticky and provides 4 hours of hydration, as well as a gorgeous tint for a fuller, more attractive look.